Recently, on some short video platforms, there have been occasional scenes of "horror": the camera scans a room with dozens of computers on the table, and the live streamers on the screen are live streaming and selling goods in real time. However, the caption reads: "It's too scary, the 200 square meter live streaming base is empty, all AI digital people live streaming." However, when the camera focuses on the computer screen and carefully examines, these live streamers appearing in the camera are as realistic as real people.

Since the emergence of ChatGPT, it has once again sparked people's attention and discussion about artificial intelligence, and many industries have accelerated their attempts to "intelligentize". In the field of live streaming and sales, this type of "AI digital human anchor" has emerged. The reporter noticed that in some companies in Jinan, AI digital human anchors have begun to replace real people and appear in live broadcast rooms.

This time, whose job will AI snatch? Some companies in Jinan are using "AI digital human anchors" instead of real people to appear in live streaming rooms.

Virtual anchors are on the job in bulk

"The digital human live streaming test lasted for 3 days and was very stable, without any system or platform violations." Chen Lei, the general manager of Maimang New Media, has been deeply involved in the self media field for more than ten years. When "AI digital human anchors" appeared, he keenly caught this new trend.

Chen Lei introduced that digital people are not a new term. Previously, virtual idols such as Luo Tianyi and Liu Yexi were extremely popular, but there are still differences from the current popular digital person anchors.

AI digital humans, also known as "2D hyper realistic digital humans," have images that are closer to ordinary people. If not carefully identified, it is easy to mistake them for real people. "With the help of AI technology, it is possible to generate a virtual digital human or 'clone' a real person." Chen Lei reminded, "Compared to the former, the latter carries risks such as infringement of portrait rights."

A few days ago, Chen Lei officially introduced "AI digital human anchors" into the live broadcast room. "Various water parks will soon become consumer hotspots. We hung group buying links in the live broadcast room and then used" AI digital human anchors "to automatically provide commentary."

Chen Lei also pointed out that currently, the functions that "AI digital human anchors" can achieve are still very limited. In form, it is more like a "recording", and the most straightforward way to put it is the "mouth replacement" of real human anchors. "The effect of a single digital human is limited, and many companies now allow many digital human anchors to be online at the same time."

24-hour live broadcast without sunset

In Chen Lei's view, the reason for choosing "AI digital human anchors" is very simple, it is cheap.

In recent years, sales anchors have become a regular position in many companies. According to some recruitment platforms, in Jinan, the monthly salary for hiring a anchor ranges from several thousand to tens of thousands. "This is just a basic salary, usually with a commission." Chen Lei explained that it is even more difficult to recruit experienced and mature anchors. "The labor cost of enterprises is very high."

Compared to this, the advantages of "AI digital human anchors" are particularly obvious. According to a search by reporters, the annual service prices of digital human anchors on the market are generally ranging from a few thousand yuan, with the highest being only a few tens of thousands of yuan, and some even as low as a few hundred yuan. Moreover, the main feature is "no complaints or complaints", which allows for uninterrupted sales for 365 days, 7 x 24 hours, without the need to pay five insurances and one fund, and even without taking commissions.

However, Chen Lei also admitted that after testing, "AI digital anchor" can indeed solve the problem of anchor manpower, but it puts higher requirements on operation. "If there is no one to guide in the comment section, relying solely on digital anchor, it is actually difficult to achieve conversion."

So Chen Lei believes that "AI digital human anchors" are not omnipotent, and we need to approach them rationally. "We cannot completely replace humans, we can only replace a portion of 'novice' anchors."

Digital people bring new business opportunities

Recently, Tiktok released the "Platform Specification and Industry Initiative on AI Generated Content", which responded to popular concerns such as virtual human live broadcast, AI assisted content generation, and whether traffic supports AI content, and made corresponding constraints.

"The industry generally believes that this is the first pass issued by the platform, and the constraints behind it also mean standardization. More platforms will follow up and express their attitudes in the future." Chen Lei said that "AI digital human anchors" may experience faster popularization.

So far, many Internet giants have entered the market. At the end of February this year, Tencent released the AI intelligent creation assistant "Tencent Smart Movie", which focuses on creating digital people for everyone; As early as last year's Baidu World Conference, it was proposed in the "Baidu APP Digital Person Plan" to achieve "one digital person per capita". The business departments in Nanjing and other places have launched entrepreneurship plans related to digital people to help merchants develop online.

Chen Lei also shared the latest digital human anchor business on his social media circle. With a welfare price of 2980 yuan, he can obtain a 60 minute duration, a one-year usage right for 20 shared digital human anchors, and receive free online learning courses and one-on-one technical service support.

"Many concepts used to be a gust of wind, but currently, the industry is generally optimistic about 'AI digital human anchors'. Chen Lei also boldly predicts that digital humans may become a standard configuration for companies in the future.".